Exhibition graphics for What is Luxury?, an exhibition at the Victoria and Albert Museum that interrogates the meaning and future of luxury.
The exhibition title is designed as a large typographic mobile suspended at the entrance of the gallery. Combined with austere sans serif font used for labels and section texts, a selection of terms were hand painted by a specialist sign writer who worked on-site.
In addition to the exhibition graphics, I designed a text-based identity for the marketing campaign. At the core of the identity is the selection of terms from the exhibition.
With 3D designers Ingo Boehler, David Jode and Katharina Weistroffer.
![](https://freight.cargo.site/t/original/i/9ee415d19aa4460f853df4a3eef4cca5a1bfa3a56be6e6af1bfc1b849a986339/Luxury-01.jpg)
![](https://freight.cargo.site/t/original/i/e7b49e9af7f8aecfb799bf565828e8401457e2e31984913d1d00e9ef25aa43df/Luxury-01_1.jpg)
![](https://freight.cargo.site/t/original/i/3a1105648e42f8e4e14ce7650f85404d07754c9213347f221ffe0ebfb8dd0c90/Luxury-15.jpg)
![](https://freight.cargo.site/t/original/i/8b4fee6931ad4c1b1619c46949d25966e93cca65e22568b7b8a5fc63f013f20e/Luxury-03_3.jpg)
![](https://freight.cargo.site/t/original/i/f5b8d2f74617454fb2034ebfd30ce47b6df58d9a5273ba51978cde73b9283d1d/Luxury-04.jpg)
![](https://freight.cargo.site/t/original/i/5cb7ebbe7f1fa7c1cb52cb72e7ac23aa80aaeb90158b3afa5d98af2d051df49c/Luxury-02_2.jpg)
![](https://freight.cargo.site/t/original/i/b0a3de1bf0b999ac10162dd469f38c3e072b28527bb89c24510299af270b024a/Luxury-08.jpg)
![](https://freight.cargo.site/t/original/i/eed9da5ab4b730bd55d83cbc58832bc44adc70ceb63205ee4b046ed76bedbc61/Luxury-13.jpg)
![](https://freight.cargo.site/t/original/i/ad6c5f0e0102fc10a6d260a656c579b536428d99f026fd9f3445de63ec728004/Luxury-17.jpg)
![](https://freight.cargo.site/t/original/i/98d753a5bc5dedb991d12e3e980287dfc67cdf3bc4db3d55f7d7f3ddea4e6f40/Luxury-06.jpg)